Updated May 25, 2018.
When accessing our Website, we will learn certain information about you during your visit. Similar to other commercial web sites, we utilize a standard technology called “cookies” (see explanation below, “What Are Cookies?”) and web server logs to collect information about how our web site is used. Information gathered through cookies and web server logs may include the date and time of visits, the pages viewed, time spent at our website, and the web sites visited just before and just after our website, and your IP address.
What Are Cookies?
A cookie is a very small text document, which often includes an anonymous unique identifier. When you visit a Web site, that site’s computer asks your computer for permission to store this file in a part of your hard drive specifically designated for cookies. Each Web site can send its own cookie to your browser if your browser’s preferences allow it, but (to protect your privacy) your browser only permits a web site to access the cookies it has already sent to you, not the cookies sent to you by other sites.
We leverage cookie technology in a couple ways. First, we apply 3rd party software tracking to report on our site’s usage. Cookies are often applied by SaaS companies which enable us to measure how well our website performs.
We use Google Analytics software to create summary statistics, which are used for such purposes as assessing the number of visitors to the different sections of our site, what information is of most and least interest, determining technical design specifications, and identifying system performance or problem areas. In order to opt out of the Google Analytics’ cookie, please follow their instructions for adding browser add-ons here: https://tools.google.com/dlpage/GAoptout.
Secondly, cookies enable retargeting. When our visitor leaves our site, we have the ability to place messages — in the form of advertising banners, for example — in front of those visitors on cooperating websites and advertising networks.
In every instance, our use of cookie technology is to help grow our reach and we have never, and will never, apply or append personally identifiable information to a cookie file. However, we understand we visitors may not care for this level of tracking of their behavior and we are providing the following links where you may opt-out of receiving cookie-targeted ads. You may opt out by clicking here, https://optout.aboutads.info/, or if located in the European Union, by clicking here, https://www.youronlinechoices.com/uk/your-ad-choices. Please note, this will not opt you out of being served advertising. You will still see ads and it is possible you will see ads from us. However, the ads you see will not be shown to you based on cookie targeting.
If you choose to correspond with us through email, we may retain the content of your email messages together with your email address and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of information received online, mail and telephone.
How Do We Use the Information That You Provide to Us?
We use personal information for the purposes of administering our business activities, providing customer service and making available other items and services to our customers and prospective customers. We will not obtain personally-identifying information about you when you visit our site, unless you choose to provide such information to us. We will only disclose information without consent when legally compelled to do so.
We are committed to conducting our business in accordance with these principles in order to ensure that the confidentiality of personal information is protected and maintained.